'FREEDOM OF CHOICE' (Coaching Providers)

I once read a rather amusing statement in the paper regarding Tennis Australia Coaches as opposed to 'others' , namely The ATPCA (Australian Tennis Professional Coaches Association), the Association I currently belong to . Whilst I do not have the article in front of me it read something along the lines as ; 'Tennis Australia recommend Tennis Australia 'Coaches' only for junior Tennis Programs, nation wide, etc etc. Let's put this into perspective ; Woolies recommend their food over Coles , Dan Murphy's Liquor recommend their product over other Liquor providers as does Toyota over Mazda , but they word their sales pitch's a little smarter than what was written regarding Tennis Oz vs 'others'.
It is no secret that The ATPCA and Tennis Australia do not have much time for each other so rather than me try to explain it I will simply put the Link at the bottom of the page , it's worth a read , it is fairly easy to see where the issues began . So back to the newspaper article , this was written by a 'Coach' who is aligned to Tennis Australia , so where does his point lay ? Nowhere , it is a small minded opinion and lacks any substance or credibility , it is simply a 'point of view'. It is a rather humorous way of trying to degrade other Tennis Coaching Associations but falls short of doing anything except embarrassing himself and his 'Organisation'.
Tennis is an egotistical Sport without a doubt , you have to have an ego to play it and an even bigger one to teach it , but some people know how to keep their ego's under control , others abuse their 'Authority'. I have plenty of views regarding the game of Tennis so i write about it on this site , people can choose to read it or ignore it .I do not publicly state that the ATPCA is in any way a better Organisation than Tennis Australia , I simply choose to be with these guys because i believe their direction is for the good of the game. 
Anyone who is prepared to publicly write that their Provider is better than any other's without a detailed description as to why , including the performance win / loss ratio compared to the other's , in my opinion has his or her head firmly stuck up their own ....  'Ego' may be my next chapter...... 
(I urge you to click the following Link , worth a read )
http://www.atpca.com.au/about/faq/