Wednesday 24 January 2018

'MR IMPORTANCE'

At last 'Mr Importance' himself Lleyton Hewitt has gone from the Mens Doubles draw at the Aussie Open, another comeback smashed at the hands of more qualified opposition.
Not much left now.
Just the following.
New Idea
Woman's Day
( Both magazines will probably tell you that Bec and Lleyton have split again, but hey, apparently it sells magazines )
Davis Cup Captaincy
Commentating for Aussie Open
Apparently a clothing line ???
So what's left ? Well personally I feel that Lleyton is struggling a little now days with 'retirement' so he is trying his best to relive glory days. Good on ya Ley Ley. Sooner or later reality will catch up with ya Champ.
The following is from a little while ago but it still is relevant as far as I am concerned in relation to 'Mr Importance'.



SAVE
PRINT

Come on Lleyton, you cannot be serious

Show comments
Josh Shiels could have been forgiven for thinking it was game, set and match in his on-going battle with Australian tennis star Lleyton Hewitt after a court ruled the Irish-born sportsfan owned the rights to the "come on" catch cry.
Shiels claimed a hard fought victory over the world No.31 in Canberra last week when an IP (Intellectual Property) Australia officer ruled against Lleyton Hewitt Marketing's challenge that he was attempting to misappropriate or trade off Hewitt's reputation.
Hewitt's lawyers argued Shiel's actions fell well short of the ordinary standards of acceptable commercial behaviour.
However hearing officer Claudia Murray tossed out the application to strip Shiels of the rights to the "come on" trademark, saying he'd clearly demonstrated "genuine commercial use" as he'd set out to do in 2004.
She ordered LHM to pay Shiels' court costs.
However LHM, which own the Hewitt brand, have refused to accept the umpire's decision leaving Shiels, who has lost thousands of dollars in legal expenses, gutted and facing a re-match with the Australian tennis star.
"Our advice is that they (LHM) could keep this dragging on in court longer than the John Isner-Nicolas Mahut marathon at Wimbledon," said Shiels after meeting with his legal team in Brisbane today.
"My family have been dragged through the court system for a few years now. It's draining mentally and financially, especially when you're trying to juggle a small business."
Shiels' dream, with the help of daughters Aisling and Aoife, is to establish a uniquely Australian sporting brand to go up against international giants Nike and Adidas.
But it's turned into something of a nightmare.
Together they designed a stylised logo wrapped around the words "come on" - a generic catchphrase shouted by Australian sporting fans as far back as the "C'mon Aussie C'mon" World Series cricket in 1978.
After securing the international rights to "come on", Shiels' family designed a range of t-shirts in various state and national team colours.
They opened a stall at Brisbane's popular South Bank markets, launching a family venture with the goal of creating a brand for all Australians to be proud of.
Months later, they flew to Melbourne, selling and giving away shirts, caps and other items during the Australian Open in a bid to further promote their new brand.
Shiels, who has trademarked "come on" in Australia, Japan, the USA and 26 countries throughout Europe, received support for his idea from Sweden's seven-time grand slam winner Mats Wilander.
Wilander used the 'vicht' or reverse duck bill salute, which was to be later used by Hewitt and other sportspeople.
While Wilander and fellow Swede Niclas Kroon took out the rights to the 'vicht salute' in 1988, no-one had trademarked the words "come on" until Shiels came up with his idea in 2004.
AAP

COMMENT - TENNIS STAR OR WANNABBEE BUSINESSMAN ????? Lleyton Hewitt stole the 'Vicht' sign from Sweden, that's a fact. Tennis Australia and Lleyton Hewitt please deny or confirm it .????
Regards GT

No comments:

Post a Comment