Thursday 8 June 2017

USTA BUSINESS CASE TO HELP USTA - LONG VERSION





I was going to write about my thoughts on the shortened version of this subject until I just listened to the long version and I think that honestly it is one of the most remarkable things I have ever heard in relation to the way tennis is run.
The USTA is no better than Tennis Australia as we all search for the 'needle in the haystack', the champion tennis player that is as rare as rocking horse sh..
Javier Palenque is quite frankly a genius and if you have any time spare I would strongly recommend listening to his views on the sport in the US which mirrors that of the sport here in Australia where we 'threw' $4000,000,000 apparently at Bernard Tomic. 
How many players missed out who could have benefited from a share of that type of funding ???
It's all about supporting the 'elite' or that 'needle in a haystack' yet the future of the game does not get a dime because the module is broken beyond repair. The money is not evenly divided, just as it isn't at the Pro level either as say the Big 4 have put away anything up to a Billion dollars in both prize money and more so endorsements over their time at the top of the game.
Is that fair ? It is reality.
Anyone outside of the top 100 won't make a living yet the top 10 are looked after like royalty because apparently they 'need' up to $4000,000,000 ( Bernie's funding figure ) for a Slam win. In all seriousness how many players in their career will win a Slam ?
Tennis in all aspects looks after the top players yet does not look after the potential future of the game just as my post titled 'Tennis, A Rich Persons Sport' documents in detail. It's all about making the rich richer, it's not about anything else and it's why tennis has exclusiveness written all over it and it starts with coaching.
Why does it cost up to $100 per hour to 'learn' a sport that has a success rate of nil as far as making money out of it is concerned ?
If tennis lessons were half that cost or even lower then surely the sport would attract the 'everyday' parent and not just the ones who go to Madrid for their annual holidays.
Would a tennis coach still make money do you think ? They would make more, they would have people knocking the door down to learn the game instead of, 'Hey Jonny, tennis is a bit too expensive for Mum and Dad to pay for, how about we look at a team sport' ?
Instead we are faced with the dilemma that is currently in place, a sport that Javier Palenque seems to know a whole lot better than most as he dissects the issues in detail and with the precision of a Doctor using a scalpel.
I do hope that the USTA listens to Javier Palenque because it may just pave the way for tennis in Australia to also follow the same lead though I doubt it very much as we are too obsessed with looking after the 'already rich' and not the players who could potentially be the future of the sport.
Tennis, all about self importance and self indulgence, just as long as the bank account of those 'important' ones keeps growing.
Glad my kids play team sports.......

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